About
About The Tonkin Group
The Tonkin Group is a fractional sales and marketing consultancy serving professional services firms — law, accounting, and IT consulting — with 20 to 100 employees. We deliver executive-level revenue leadership without the overhead of a full-time hire.
Why TTG Exists
Professional services firms are built on trust, expertise, and relationships. But most of them have no repeatable system for turning those assets into predictable revenue. They grow through referrals until referrals plateau — and then they’re stuck.
TTG exists to fix that. We build the revenue infrastructure, install the right behaviors, and train the people who have to execute — so growth becomes a system, not a hope.
Story: How Did This Begin?
The Tonkin Group was founded by Dr. Tom Tonkin after 30 years in corporate America — 19 at Oracle and nearly six at Cornerstone OnDemand. He left because he kept watching the same problem repeat itself: firms with great talent and broken revenue systems.
Tom holds a Ph.D. in Organizational Leadership and has spent his career proving that sales underperformance is a behavioral problem before it’s a pipeline problem. TTG was built to bring that insight to professional services firms that can’t justify a full-time sales executive but need one.
How We Work
We don’t hand you recommendations and leave. We come inside the business — as embedded fractional executives — and co-lead revenue with you. We build the CRM infrastructure, design the sales process, create the coaching cadence, and measure the outcomes.
Every engagement is built to outlast our involvement. When we leave, the system stays.
Team: Who Is Behind the Brand?
Dr. Tom Tonkin, Ph.D. — Founder & Principal Fractional Sales Executive. Behavioral performance specialist. 30 years in enterprise sales leadership across Oracle and Cornerstone OnDemand. Scholar-practitioner with a doctorate in Organizational Leadership.
Where Do I Start?
If you’re ready to explore how sincerity can transform your leadership or organization:
Book a Leadership Conversation — a one-to-one discussion with Dr. Tom Tonkin to uncover where alignment, trust, and performance intersect for you or your team.
Evolvability
Tom’s Perspective on
Transformation Management
“Transformation management needs an accurate assessment of the past. A transformational project needs a clear line of sight to the future.”
“A people strategy trumps a digital strategy when it comes to moving through a transformation and it’s rare that organizational leaders have a prescriptive people strategy when undergoing a digital transformation.”