A Biweekly Principle
Tonkin's Tenets
A principle. In quotes. No fluff around it. Every two weeks, straight to your inbox.
What Is a Tenet?
Not a listicle. Not "5 tips for better selling." One idea, stated flat out, in quotes — then the story behind it and exactly what to do with it. Same structure behind every client engagement, built on Progression of Performance®: know it, practice it, rehearse it, perform it. (Swipe through a few real ones below.)
How It Works
The Tenet
One line. No warm-up, no "here's what we'll cover." Just the principle.
The Story
Where it actually came from — a client call, a mistake, a piece of research that changed my mind.
The Application
Not "think about this." Do this. Something you can use before the week's out.
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No fluff, no filler. One idea every two weeks, worth actually reading.
One Tenet every two weeks. Nothing else.